TAVAELLA GOZALI MARKETING + DESIGN
Artron Laboratories Inc.
Artron Laboratories Inc.
Artron Laboratories is a Canada-based medical device company offering rapid diagnostic solutions across seven product lines, including fertility, infectious diseases, and drug of abuse testing. The company has partnered with the Egyptian government to support HIV testing and women’s health, and with the Canadian government to supply over 2 million COVID-19 test kits nationwide. As a Marketing Co-op, I supported the sales team by creating marketing materials for trade shows, client outreach, and lead generation.
Social Media Content
Our social media presence on LinkedIn and Facebook serves a dual purpose: strengthening Artron’s brand visibility among industry professionals and gradually increasing public familiarity with our products. While our primary focus is B2B marketing, building recognition with the general public is also essential, especially as our products become more widely available on local department store shelves.
Most of our content is aligned with global and national awareness events, aiming to educate audiences on relevant health and diagnostic topics. Each post subtly integrates Artron’s offerings to encourage engagement, generate new leads, and drive potential clients to reach out to us.
Artron Laboratories Inc.
2,613 followers
Your health starts from within. This World Digestive Health Day, we’re encouraging everyone to care for their gut and take action early. 🧬 Have questions or need support? Our team is here to help. Click the link to connect with us. 🔗 https://lnkd.in/gcJuZKTD
2w
Artron Laboratories Inc.
2,613 followers
From all of us at Artron, thank you to the mothers who nurture, lead, and inspire. Wishing you a meaningful Mother’s Day. 🌷 Please contact our customer service by clicking the link below. Our team is here to support you. 🔗 https://lnkd.in/gcJuZKTD
2w
Artron Laboratories Inc.
2,613 followers
Caring for your family starts with caring for yourself. This Father’s Day, take a moment to check in on your health. 👔
Our team is here to help. Please contact our customer service by clicking the link below to connect with us.
🔗 https://lnkd.in/gcJuZKTD
2w
Artron Laboratories Inc.
2,613 followers
Your safety starts with what you eat. This World Food Safety Day, Artron takes part in raising awareness about the importance of clean, tested, and trustworthy food sources. 🍽️🧪
Have questions or need the right tools to ensure food safety? Our team is here to support you.
Click the link to learn more 👇
🔗 https://lnkd.in/gcJuZKTD
2w
Designed brochures for over 70 products, each outlining test sensitivity, accuracy, and time to results, along with concise descriptions of test applications and target audiences. Tailored language to resonate with each customer segment while maintaining consistent Artron branding across all materials. Brochures were formatted for both digital distribution and print use, supporting client outreach and trade show engagement.
Brochures
Email Signature Banners
An email banner will be added to Artron staff email signatures in the form of a linked image to minimize cloud storage usage. The purpose of this banner is to ensure customers receive consistent exposure to Artron’s current campaigns and promotional products every time they receive an email from Artron staff. This helps reinforce brand awareness and highlight ongoing sales in a subtle, professional way.
Company Booklet
Developed a comprehensive company booklet for use at international conferences and trade shows—including MEDICA (Germany), Medlab (Dubai), and Medical Fair (Singapore) to showcase Artron’s corporate profile, full range of products and services, product catalog covering 7 major lines, newly launched products, and real-world impact. Notable highlights include the provision of 50 million COVID-19 test kits to the Canadian government, HIV testing support for the Egyptian government, and drug testing solutions for the Indonesian military.
Newsletter Email Marketing
An email banner will be added to Artron staff email signatures in the form of a linked image to minimize cloud storage usage. The purpose of this banner is to ensure customers receive consistent exposure to Artron’s current campaigns and promotional products every time they receive an email from Artron staff. This helps reinforce brand awareness and highlight ongoing sales in a subtle, professional way.
Led the creation of a CE certification audit presentation highlighting Artron’s company overview, products, and services to demonstrate compliance with CE standards and provide a comprehensive overview of offerings.
Internal Communication
