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TAVAELLA GOZALI  MARKETING + DESIGN

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Giveaway 3

UBC Land & Food Systems Student Services

Social Media Content

Pink Poppy Flowers

UBC Land & Food Systems Student Services supports student engagement and career development, assisting with course registration, graduation checks, and academic planning. In my role, I supported the creation and coordination of marketing materials such as stickers, postcards, annual data reports, digital signage, and online certifications and badges.

Content Strategy
Visual Storytelling
Campaign Execution

Let’s Talk About Research is an Instagram series adapted from a student panel hosted by the Faculty of Land and Food Systems (LFS). The series highlights the experiences of current LFS students engaged in research, both on and off campus. It was designed to inspire other LFS students who are interested in pursuing research opportunities by sharing relatable stories, practical insights, and networking opportunities. The series serves as an accessible resource for students looking to take their first steps into research and connect with panel speakers or fellow attendees.

Research Student Profile Content

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lfsnewslettuce

lfsnewslettuce   🐣 Meet Eloise, our eggs-traordinary third-year Food Science student! 🐣

Want to peel back the layers of her research journey? 🍌 Find out how she dived into research through two different routes (Internal versus Outreach) 🥽 and the grape lessons she’s learned along the way🍇✨

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Student Leadership Hiring Content

Designed and managed three flagship student hiring processes, including ACE Team and Orientation Leader recruitment. Oversaw application flow using Qualtrics, supported interview logistics and note-taking, and developed promotional materials such as Instagram posts and stories. The first slide highlighted the roles hiring, while the second slide included reasons to get involved, application instructions, and deadlines.

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Mindful Moments is a content series that promotes mental and physical well-being for students. It serves as a gentle reminder to prioritize self-care amid the fast-paced university culture. The series covers topics like taking breaks, finding purpose, and healthy eating, all delivered in bite-sized, easy-to-digest posts.

Career Carrots is a student-focused career advice series shared on Instagram. Originally launched as a podcast, my team and I shifted the format to bite-sized carousel posts to better suit students’ busy schedules. Each post features a career tip on the first slide, followed by a clear call to action (CTA) on the second slide, offering practical steps that students can take right away.

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Student Feature Friday Content

Student Feature Friday was created to build community in LFS by spotlighting transfer students’ experiences and advice. Following strong engagement, it expanded to feature student leaders and international students, celebrating diverse voices across the faculty.

Mindful Moments Content
Career Carrots Content
Student Life Highlights

Created student life highlights for LFS Student Services Instagram, featuring Work Learn opportunities, leadership awards, and key academic milestones to foster engagement and involvement.

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